If you’re thinking about selling a timeshare, one of the first questions you might ask is: Does my timeshare have any resale value? For most owners, the honest answer is not much. The majority of timeshares sell for a fraction of their original price. But a handful of brands consistently perform better on the resale market because buyers trust the name, enjoy the resorts, and know what they’re getting.
This guide explains which brands tend to hold value, why resale value varies so widely, and what owners should realistically expect before trying to sell.
Not all timeshares are created equal. Resale value depends on a mix of factors that matter to vacationers, not investors. Buyers want:
• Brand reputation they trust – Hospitality brands with strong service, predictable quality, and loyal customer bases tend to attract resale buyers.
• Flexible or points-based ownership – Points systems often allow more choices, which appeals to buyers who prefer control over their vacation planning.
• High-demand locations – Hawaii, Orlando, ski resorts, beach destinations, and major theme-park areas attract more interest than lesser-known locations.
• Reasonable maintenance fees – If the annual fees feel too high for the perks offered, buyers simply move on — no matter how nice the resort looks.
• Recognizable benefits (even on resale) – Some brands remove perks or exchange privileges for resale purchasers, which impacts value. Brands that retain most benefits tend to do better.
Important note: Even the best resale brands rarely come close to original developer pricing. Better resale value simply means stronger buyer interest and more predictable resale outcomes – not appreciation.
Here are the brands that consistently perform the best relative to the rest of the industry.
Disney Vacation Club is widely recognized as the strongest resale performer in the industry.
Why buyers want it:
• Highly desirable locations (especially near Disney parks)
• Strong brand loyalty
• Flexible point system
• Consistent resort quality
Owner expectations:
• Still sells below developer prices – but often much higher than other brands
• Steady buyer demand, even for older resorts
• Clear, structured resale process
If any brand holds value in the timeshare world, this is it, though that still doesn’t mean profit.
Top tip: The Disney Vacation Club Resale Guide could be a good starting point for understanding the process.
Marriott has broad name recognition and well-maintained resorts, which help drive higher resale interest compared to most other brands.
Why buyers want it:
• High-quality resort standards
• Large global network
• Predictable maintenance and housekeeping levels
Owner expectations:
• Better-than-average resale demand
• Prices vary significantly by resort, season, and points
• Still substantially below developer pricing
For owners who must sell, Marriott is often one of the easier brands to find real buyers for – check this guide out!
Hilton’s reputation and points flexibility help maintain stronger resale interest.
Why buyers want it:
• Familiar hotel brand
• Modern resorts and consistent quality
• Flexible points usage
Owner expectations:
• Easier to find resale buyers
• More resilient than most independent resorts
• Still depreciates significantly versus retail pricing
Many buyers consider Hilton the value-friendly version of luxury timeshare brands, so if you’ve got a timeshare to sell, view our guide.
The idea of timeshares being real estate investments is misleading. Most lose value quickly after purchase.
Here’s why resale is difficult for most owners:
• Oversupply vs. limited demand – There are far more sellers than buyers – and buyers know it.
• High maintenance fees – If fees are too high, the resale becomes unattractive, no matter the resort.
• Seasonal or less-popular weeks – Off-season weeks rarely attract significant demand.
• Loss of perks – Many resorts remove benefits for resale buyers, lowering perceived value.
• Most buyers prefer rentals -Today’s travelers like flexibility. Many prefer renting a timeshare rather than owning one.
When people ask which brands hold value, the real question is: ‘Is it possible to resell at all, and for how much’?
Here’s the realistic breakdown:
• High-demand brands = better odds of resale
• You won’t recover what you paid the developer
• Value retention varies by resort, season, point level, and fees
• ‘Better resale value often’ means a ‘more likely sale’, not a profit
• Most independent or lesser-known resorts have little or no resale demand
This doesn’t mean you’re stuck, but it does mean expectations should stay grounded. You can check out our Timeshare Valuation Guide – How Much Is My Timeshare Worth guide!
If resale isn’t realistic for your resort, you still have options. Consider a resort surrender or deed-back, explore a safe, escrow-protected transfer, or look into gifting or donating.
Avoid any company charging upfront fees, as they are almost always scams. Check out our services to understand what could work for you, or give us a call today.
Yes. Certain major-brand timeshares (especially Disney Vacation Club, and to a lesser extent Marriott Vacation Club or Hilton-affiliated resorts) tend to hold resale value better than the average timeshare. That said, hold value typically means retaining some value, rarely will resale match original purchase price.
Resale value depends on many factors: brand reputation, resort demand, unit type, season, maintenance fees, and whether the contract is flexible (points-based or weeks-based). High-demand resorts and names help, but they don’t guarantee a strong resale.
If resale value matters to you, favor top-tier brands such as Disney or major hotel-branded resorts. But treat any purchase as vacation use first, resale value second. The vast majority of timeshares depreciate on resale – don’t buy expecting appreciation.
You may consider surrender/deed-back (if resort offers), safe transfer, gifting, or donation. For many low-demand or independent resorts, resale is unrealistic – responsible exit often comes through non-resale paths.
Get a clear summary of which timeshare brands retain resale value, why demand varies, and how to set realistic expectations when selling.
Not ready to commit to a timeshare? This guide explains the best timeshare alternatives, from vacation clubs to rentals to subscription-style travel programs, so you can enjoy flexible, cost-controlled vacations without being tied to a long-term contract.
Selling a timeshare safely requires more than just finding a buyer, it requires avoiding the scam artists who target frustrated owners. This guide explains how to protect yourself, how legitimate timeshare resales actually work, and why no-upfront-fee brokerage or transfer services are the safest path in 2026.
